Hanseo Shin
UX UI Designer
Always Learning
A UX/UI Designer with a psychologist's eye
Anyone can design today, but finding a designer who truly understands what consumers want is rare. With 3 years of marketing experience and a strong background in consumer psychology, I build user-friendly web experiences that not only keep visitors engaged, but also inspire them to take action.
Experience
3 Years
Currently
Shipped
7 Projects
My Skills
Selected work
BH1 Bear (Character)
2024
A brand mascot for a UK accounting firm, used across social media and blog posts to make tax and accounting content feel approachable.
Character Design
Branding
Content Marketing
E-commerce
2023
Sourced luxury fashion in the UK and listed 100+ products on Naver Store for Korean shoppers, owning pricing, photos, copy and stock from start to finish.
E-commerce
Merchandising
Naver Store
About
I studied consumer psychology and trained as a content writer, so the interfaces I design explain themselves, and people never have to guess what to do next.
Most usability problems start in the gap between what a product says and what a person expects. I work in that gap, using consumer psychology to understand why people hesitate, and clear writing and layout to remove that hesitation.
I design in Figma and understand how a system fits together, from components to full pages. I always start by reading the screen as a visitor would, then write intuitive copy that keeps them engaged and moving forward.
Based in
London, The UK
Works in
English, Korean
Currently at
BH1 Accounting Ltd
See it as the user does
I design from the visitor’s point of view, not my own, so every choice starts with what they need to understand.
Think in systems
I look at the structure behind the screen first, so every page stays consistent and easy to scale.
Value over decoration
Colour and style serve the brand’s story. I choose what communicates meaning, not just what looks nice.
Experience
2024 – Now
Content Designer
Now
BH1 Accounting Ltd
·
London
Led the website redesign to improve visual hierarchy and navigation, increasing user engagement.
2023
E-Commerce Merchandiser
SNP Interlink
·
London
Maintained brand standards and visual consistency across product pages to improve overall storefront presentation.
2022 - 2023
Student Connector
University of Sussex Library
·
Brighton
Assisted with writing and refining content for the library help page redesign.
Education
MSc Marketing and Consumer Psychology
University of Sussex, Brighton in the UK
2021
BA Creative Writing & BA Counselling Psycology
Woosuk University, Jincheon in South Korea
2018
Recognition
4th place in the poetry section
The Song Byeong Cheon Writing Contest
2017
3rd place in the poetry section
The Gandhi High School Writing Contest
2014
I usually reply within a day
Always Learning
If users have to think, I haven’t done my job
I study why people hesitate, click, and quit, then design the version where they just don’t.